Digital signage has created a massive shift in the way that a lot of industries approach their marketing and operations. The retail sector is one particular industry that has gained immense benefits from the integration of digital signage. This has been especially prominent amongst clothing stores, many of which have discovered a healthy list of reasons to include digital signage into their business plans. Today we’ve put together a shortlist of 8 ways that you can use digital signage to evolve your clothing store.
Trying to find new ways to drive sales can be frustrating for some clothing store owners. Digital signage offers a means to deliver powerful, impactful visual campaigns that bring you closer to your customers. Digital signage acts as the modern billboard for all your primary advertising needs. There is a large selection of screen sizes and shapes that can be custom-fitted to any space or budget requirements. Many businesses have also begun to make use of interactive digital kiosks and tablets to further their engagement with buyers.
Any successful clothing brand knows that the most crucial part of their marketing strategy should focus on keeping up appearances. Digital signage has proven to be vastly more efficient at grabbing the attention of passersby than other mediums like print or word-of-mouth. Digital displays run stunning imagery in full 4k resolution and offer a visual impact much like cinema screens or projectors. Through digital signage, you’ll be able to attract more customers into your retail space just on quality aesthetics alone. Heightened foot traffic inevitably increases your sales rates, and generates hype around your clothing stores for
Thanks to their large scalability and modular designs, digital signage units provide the perfect platform for any solid marketing strategy. With well-placed display units, you’ll be able to design incredibly vivid presentations that promote all your latest offers and deals. These promotions can be scheduled to run on specific periods thanks to a highly user-friendly content management system.
Social media has completely shifted the way businesses approach their consumer relationships. Services like Instagram, Facebook, and Twitter have given every business a fairer chance establishing a loyal and active consumer base. Digital signage now allows for these platforms to be integrated into your display campaigns This innovation has opened up a plethora of possibilities for businesses to generate immersive, interactive marketing strategies that exponentially increase consumer engagement. These types of services offer a direct line for customers straight to your clothing store.
A great clothing store offers more than just quality clothing at competitive prices. Consumers need to feel a sense of attachment to your brand, and there are fewer spaces more fitting to nourish this relationship than in your clothing store space. Integrating your company design and colors into your visual campaigns will give your brand consistency a serious boost in the minds of consumers. Through digital signage, you can provide your consumers with stunning imagery that makes them feel more at ease in your store. Screening passive media such as news, sports, current events, and entertainment will minimize your customer’s perceived waiting times. You can also implement digital signage to show any positive testimonials from satisfied customers.
It’s now become easier than ever to get an idea of how your marketing campaigns overall reach and impact thanks to digital signage. Signage units are now able to capture accurate real-time metrics on how your campaigns perform. In the past stores had to rely on sales reports to gauge the effects of their marketing efforts, but digital signage offers a deeper insight. Users will be able to acquire stats on the average viewing length of your campaigns, and other demographic-related information that can help curate future marketing strategies. Interactive signage also allows for customers to provide you with personalized feedback through usage and surveys.
Clothing stores have traditionally made use of printed statements for their retail operations. However, in the modern era, it has become routine practice for businesses to measure their environmental impact. For the clothing sector, printed statements and receipts have become a redundant issue that has been easily remedied thanks to the advent of digital signage. Receipts and other statements can now be digitized and sent straight to consumers' accounts for any future use. This innovation not only minimizes a clothing store’s carbon footprint but also saves a considerable amount of finances on printing costs.
The uses for digital signage within the clothing and retail sector have given business owners everywhere an irreplaceable marketing and operational toolkit. Running a successful clothing business in the modern era requires a forward-thinking ethos, with digital signage painting a clearly lit path to a promising future. Please feel free to reach out to us to find out more about how you can integrate digital signage into your clothing store.